Message Transfer from Franchise Headquarters to Outlets
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چکیده
منابع مشابه
Headquarters to subsidiary transfer effects on marketing strategy exploitation
a r t i c l e i n f o The transfer of locally created marketing strategies worldwide represents a key competitive advantage for multinational corporations (MNCs). Although a research topic of much interest, empirical content of past studies is scarce. Absorptive capacity studies typically test direct effects of either the transfer capacity of the strategy's initiator or the recipient's ability ...
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ژورنال
عنوان ژورنال: Japanese Journal of Administrative Science
سال: 2007
ISSN: 0914-5206,1884-6432
DOI: 10.5651/jaas.20.143